{"id":9998,"date":"2021-12-23T14:05:00","date_gmt":"2021-12-23T13:05:00","guid":{"rendered":"https:\/\/golem.ai\/?p=9998"},"modified":"2022-05-11T14:20:25","modified_gmt":"2022-05-11T12:20:25","slug":"ia-data-gestion-etude","status":"publish","type":"post","link":"https:\/\/miralia.ai\/fr\/blog\/ia-data-gestion-etude","title":{"rendered":"\u00c9tude IA & Data : l’avis des CDO et CIO"},"content":{"rendered":"\n

Aujourd’hui, on estime que 80% des donn\u00e9es en entreprise sont consid\u00e9r\u00e9es comme non structur\u00e9es. Ce chiffre impressionnant est la cons\u00e9quence d’une transformation digitale des entreprises, qui utilisent et proposent aujourd’hui une communication multi-canal. Dans ce contexte l’A facilite la gestion de ces donn\u00e9es non structur\u00e9es au sein des entreprises. D\u00e9couvrez les nouvelles tendances au travers d’une \u00e9tude men\u00e9e par Spoking Polls, aupr\u00e8s de 102 (CDO & CIO). Retour sur notre dernier Webinar, anim\u00e9 par Jean-Denis Garo, Head of Marketing chez Golem.ai, et Eric Ochs, CEO of MMMedia et Spoking Polls.<\/em><\/strong><\/h3>\n\n\n\n

Les enjeux de l’IA<\/h2>\n\n\n\n

L\u2019entreprise Spoking Polls est sp\u00e9cialis\u00e9e dans l\u2019int\u00e9gration de solutions conversationnelles et la r\u00e9alisation de questionnaires BtoB. Voici quelques r\u00e9sultats de l\u2019enqu\u00eate qu\u2019elle a men\u00e9e durant plus de 2 mois, aupr\u00e8s d\u2019un panel d’experts en syst\u00e8me d\u2019information et en gestion de la donn\u00e9e.<\/p>\n\n\n\n

D\u2019apr\u00e8s cette \u00e9tude, on peut dire que l\u2019int\u00e9gration de l\u2019IA dans les diff\u00e9rents projets m\u00e9tiers commence peu \u00e0 peu \u00e0 se d\u00e9mocratiser<\/strong>, passant d\u2019une phase de test \u00e0 une phase industrielle. En cons\u00e9quence les CDO & CIO disposent d\u00e9sormais de budgets existants<\/strong>, qu\u2019ils peuvent investir dans ce domaine. N\u00e9anmoins, encore beaucoup d\u2019entre eux pensent que l\u2019IA est une technologie trop sp\u00e9cifique qui co\u00fbte cher. <\/p>\n\n\n\n

Par ailleurs, nombreux sont sceptiques par rapport \u00e0 l\u2019efficacit\u00e9<\/strong> de cette technologie pour g\u00e9rer les donn\u00e9es non structur\u00e9es<\/a><\/strong>. L’utilisation de l\u2019IA soul\u00e8ve aussi une probl\u00e9matique sur la confiance<\/strong> dans le stockage des donn\u00e9es et leurs utilisations<\/strong> (RGPD, politique de consentement, sensibilit\u00e9 des donn\u00e9es). En outre, les donn\u00e9es valoris\u00e9es gr\u00e2ce \u00e0 l\u2019utilisation de l\u2019IA doivent \u00eatre exploit\u00e9es dans le respect d\u2019une communication directe et transparente avec les utilisateurs.<\/p>\n\n\n\n

Une vision divergente entre les CDO et les CIO<\/strong><\/h2>\n\n\n\n

Paradoxalement \u00e0 l\u2019augmentation massive des donn\u00e9es en entreprise, le recrutement d\u2019expert pour piloter ces donn\u00e9es n\u2019a pas beaucoup augment\u00e9. En ce qui concerne les donn\u00e9es non structur\u00e9es, la probl\u00e9matique la plus importante mise en avant par l\u2019\u00e9tude concerne l\u2019\u00e9valuation de leur potentiel et la d\u00e9termination de leur actionnabilit\u00e9 <\/strong>(CIO 39% \/ CDO 30%).<\/p>\n\n\n\n

Selon la majorit\u00e9 des interrog\u00e9s, les m\u00e9tiers avec qui la coop\u00e9ration est la plus forte sont les directions marketing et commerciales pour des sujets li\u00e9s \u00e0 l\u2019IA (CIO 94% \/ CDO 85%). Cependant, c\u2019est une technologie qui offre de nombreuses solutions<\/strong> qui peuvent \u00eatre utiles dans d’autres cas d\u2019usage<\/a><\/strong> et par d\u2019autres directions : la relation client<\/a><\/strong>, les achats, la finance ou la conformit\u00e9 par exemple. <\/p>\n\n\n\n

Entre les CDO et les CIO, les motivations de l\u2019adoption d\u2019une nouvelle solution d\u2019IA en interne sont diff\u00e9rentes. Pour les CDO (55%) la premi\u00e8re source de motivation est la valorisation des donn\u00e9es pour un usage concret<\/strong>. En revanche, les CIO (33%) adoptent de l\u2019IA, afin d\u2019automatiser des processus<\/a><\/strong> leur permettant de limiter l\u2019int\u00e9gration d’autres outils dans le syst\u00e8me d\u2019information. Finalement, ces diff\u00e9rences de motivations entre les CDO & CIO sont compl\u00e9mentaires et participent \u00e0 l\u2019augmentation du chiffre d’affaires, une motivation qui est moins prise en compte par ces professionnels. <\/p>\n\n\n\n

Retrouvez ce Webinar en replay<\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Une utilisation contrast\u00e9e entre les grands comptes et les PME<\/strong><\/h2>\n\n\n\n

Concernant l\u2019exploitation des donn\u00e9es non structur\u00e9es, on observe une dichotomie<\/strong> entre les entreprises grands comptes et les PME. Les grands comptes (36%) qui sont des entreprises ayant atteint une certaine maturit\u00e9<\/strong>, adoptent plus facilement des solutions d\u2019IA, car ils sont moins sujet au risque que les PME (20%). Chez les PME (62%) plus que chez les grands comptes (36%), les professionnels interrog\u00e9s pensent que les donn\u00e9es non structur\u00e9es ne sont pas dans leur p\u00e9rim\u00e8tre de travail<\/strong>. <\/p>\n\n\n\n

Autrement, les postes li\u00e9s \u00e0 la gestion des donn\u00e9es au sein des entreprises sont apparus assez r\u00e9cemment, et la gestion des donn\u00e9es non structur\u00e9es n\u2019est donc peut \u00eatre pas leur priorit\u00e9. Du fait de leur taille et de leurs ressources, les PME (64%) sont plus susceptibles que les grands comptes (23%) de recourir \u00e0 un cloud provider <\/strong>pour le stockage de leurs donn\u00e9es. Cet h\u00e9bergement se fait g\u00e9n\u00e9ralement par d\u00e9faut plut\u00f4t qu\u2019en fonction de la sensibilit\u00e9 des donn\u00e9es<\/a><\/strong>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

D\u00e9couvrez comment notre technologie simplifie l\u2019exploitation des donn\u00e9es pour les CIO et CDO. Pour plus d\u2019informations, consultez nos pages solutions relation client<\/a>, appels d\u2019offres<\/a><\/strong> ou conformit\u00e9<\/a><\/strong>. N\u2019h\u00e9sitez pas \u00e0 contacter nos \u00e9quipes<\/a><\/strong> si vous avez la moindre question, elles se feront un plaisir de vous r\u00e9pondre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Au sein des entreprises, l\u2019utilisation de l\u2019IA soul\u00e8ve la question de la gestion de la data impliquant de nombreux enjeux. 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