{"id":7803,"date":"2021-08-03T13:37:04","date_gmt":"2021-08-03T11:37:04","guid":{"rendered":"https:\/\/golem.ai\/blog\/relation-client-cxo-ia\/"},"modified":"2022-04-22T11:55:07","modified_gmt":"2022-04-22T09:55:07","slug":"relation-client-cxo-ia","status":"publish","type":"post","link":"https:\/\/miralia.ai\/fr\/blog\/relation-client-cxo-ia","title":{"rendered":"L\u2019IA galvanise un Chief Experience Officer en qu\u00eate de datas exploitables"},"content":{"rendered":"

D\u00e9livrer une exp\u00e9rience client personnalis\u00e9e et performante demande toujours plus de r\u00e9activit\u00e9, certes, mais aussi de nombreuses donn\u00e9es. C\u2019est un gage de satisfaction client que de personnaliser les \u00e9changes selon les informations en sa possession. Pourtant, le flux de messages incessants reste complexe \u00e0 traiter. D\u00e9couvrez comment le CXO utilise l\u2019IA et les datas dans l\u2019optimisation de sa strat\u00e9gie client, dans cette tribune de Jean-Denis Garo, Head of Marketing chez Golem.ai, sur ActuIA<\/span><\/a>. <\/h3>\n

<\/p>\n

L\u2019optimisation de l\u2019exp\u00e9rience client par le CXO<\/h2>\n

Le Chief Experience Officer<\/strong> est en charge de traiter et maintenant de bonnes interactions entre sa marque et ses clients, tant dans la perception de son image que dans la bonne compr\u00e9hension et acceptabilit\u00e9 de ses solutions et produits.<\/p>\n

De la d\u00e9finition de son besoin, \u00e0 la d\u00e9finition de ses int\u00e9r\u00eats produits et solutions, en passant par l\u2019observation de l\u2019ensemble de ses interactions avec la marque, son objectif est triple pour l\u2019entreprise : le d\u00e9veloppement du portefeuille de clients et prospects, leur fid\u00e9lisation et surtout leur satisfaction<\/strong>.<\/p>\n

\n
\"\"<\/a><\/figure>\n<\/div>\n

La data comme indicateur de satisfaction<\/h2>\n

La transformation de la relation client<\/span><\/a><\/strong> d\u00e9pend pour beaucoup de la capacit\u00e9 \u00e0 g\u00e9rer les donn\u00e9es. Ce flux entrant important et omnicanal (email, sms, appels t\u00e9l\u00e9phoniques\u2026) reste complexe \u00e0 traiter. C\u2019est dans ce contexte que l\u2019intelligence artificielle<\/strong> prend tout son sens, notamment dans l\u2019usage d\u2019une technologie de Natural Langage Processing<\/span><\/a><\/strong> (NLP). Elle permet de traiter l\u2019ensemble de ces informations plus rapidement, d\u2019extraire les informations pertinentes parfois dans de multiples interactions, et de prendre des d\u00e9cisions plus rapidement.<\/p>\n

C\u2019est un temps gagn\u00e9<\/strong> qui permet de mieux comprendre les besoins des clients, de personnaliser l\u2019exp\u00e9rience utilisateur mais surtout, d\u2019y allouer plus d\u2019attention.<\/p>\n

<\/p>\n\n\n

D\u00e9couvrez l\u2019ensemble de la tribune \u201cL\u2019IA galvanise un Chief Experience Officer en qu\u00eate de datas exploitables\u201d sur ActuIA<\/a><\/strong><\/em> et pour en savoir plus sur l\u2019exploitation des donn\u00e9es par notre intelligence artificielle, consultez notre page relation client<\/a><\/strong>. N’h\u00e9sitez pas \u00e0 contacter directement nos \u00e9quipes<\/a><\/strong> si vous avez la moindre question, elles se feront un plaisir de vous r\u00e9pondre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la multiplication des moyens d\u2019interactions entre la marque et ses utilisateurs, le CXO ne peut plus passer \u00e0 c\u00f4t\u00e9 d\u2019une analyse fine des messages clients.<\/p>\n","protected":false},"author":1,"featured_media":7805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-7803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nD\u00e9velopper la satisfaction client gr\u00e2ce \u00e0 l\u2019IA<\/title>\n<meta name=\"description\" content=\"Le r\u00f4le du Chief Experience Officer est pr\u00e9pond\u00e9rant dans l\u2019analyse de la donn\u00e9e pour nous une relation client performante et durable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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