{"id":14085,"date":"2022-05-24T14:53:48","date_gmt":"2022-05-24T12:53:48","guid":{"rendered":"https:\/\/golem.ai\/?p=14085"},"modified":"2022-05-25T14:26:48","modified_gmt":"2022-05-25T12:26:48","slug":"ia-hybridation-humain-digital","status":"publish","type":"post","link":"https:\/\/miralia.ai\/fr\/blog\/relation-client\/ia-hybridation-humain-digital","title":{"rendered":"L\u2019hybridation de l\u2019humain avec le digital transforme la relation client"},"content":{"rendered":"\n

De nos jours, les clients veulent pouvoir b\u00e9n\u00e9ficier d\u2019une relation \u00e0 distance avec les entreprises, mais aussi d\u2019une prise en compte de leurs \u00e9motions par un humain et une personnalisation dans les interactions. On peut alors se demander, comment mettre en place une relation client hybride efficace, mixant des points de contacts physiques et digitaux ? D\u00e9couvrez dans cet article de blog en quoi l\u2019IA permet de construire des parcours client hybrides et transforme l\u2019exp\u00e9rience client !<\/em><\/h3>\n\n\n\n

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Hybridation : l\u2019\u00e9quation entre interactions humaines et digitales<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Dans un contexte de crise, la pand\u00e9mie a engendr\u00e9 une forte baisse de la fr\u00e9quentation des commerces et une tendance aux achats en ligne. Selon le Shopping Index Salesforce<\/a><\/strong>, au premier trimestre 2020 , le nombre d’acheteurs uniques en ligne a augment\u00e9 de 40%. Par ailleurs, une \u00e9tude<\/strong><\/a> men\u00e9e par Opinionway et SES-imagotag indique que la majorit\u00e9 des Fran\u00e7ais est toujours attach\u00e9s \u00e0 faire leur achat en magasin (62%) et que plus d’un quart (26%) le font de mani\u00e8re hybride (physique et num\u00e9rique).<\/p>\n\n\n\n

<\/p>\n\n\n\n

Aujourd\u2019hui, les entreprises doivent enrichir l\u2019exp\u00e9rience client dans les lieux physiques. Les interactions humaines ne sont parfois pas suffisantes, c\u2019est pourquoi il est n\u00e9cessaire de mettre en place des interactions digitales qui vont permettre d\u2019apporter plus de valeur au client. Il est par exemple possible de mettre en place de l\u2019intelligence artificielle<\/strong><\/a> pour cr\u00e9er des espaces interactifs ou encore des op\u00e9rations promotionnelles via des fonctionnalit\u00e9s digitales, afin de cr\u00e9er une exp\u00e9rience digitale unique engageante et satisfaisante pour le client.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Engagement collaborateur et satisfaction client<\/h2>\n\n\n\n

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Il y a une forte corr\u00e9lation entre le niveau de satisfaction client et l\u2019exp\u00e9rience collaborateur<\/strong><\/a>. Selon le concept de sym\u00e9trie des attentions, prendre soin de ses employ\u00e9s permet d\u2019am\u00e9liorer leur engagement et impact positivement la satisfaction client. En ce sens, les outils qu\u2019ils utilisent au quotidien dans leur travail vont impacter leur performance et leur exp\u00e9rience.<\/p>\n\n\n\n

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L\u2019IA<\/strong> est une technologie qui permet de recueillir, d\u2019analyser <\/a><\/strong>et de traiter des donn\u00e9es client sur tous les canaux de communication (mail, chat, SMS, r\u00e9seaux sociaux, etc.). C\u2019est donc un outil qui permet d\u2019assister le collaborateur en mettant \u00e0 sa disposition toutes les informations pertinentes, afin de r\u00e9pondre efficacement et rapidement aux clients. En automatisant la relation client, l\u2019IA permet aux m\u00e9tiers<\/a><\/strong> de se concentrer sur des missions \u00e0 plus forte valeur ce qui augmente leur bien-\u00eatre et donc m\u00e9caniquement la satisfaction client.<\/p>\n\n\n\n

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Pour en savoir plus sur la gestion de la relation client par notre IA, n\u2019h\u00e9sitez pas \u00e0 consulter directement notre page solution<\/a><\/strong>, ainsi que notre page produit InboxCare <\/a><\/strong>!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez dans cet article de blog comment l\u2019IA permet de construire des parcours client hybrides transformant l\u2019exp\u00e9rience client !<\/p>\n","protected":false},"author":10,"featured_media":14117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68,111],"tags":[77,91,101,88,90,89,76,75,80,78],"class_list":["post-14085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-relation-client","tag-ai","tag-cdo","tag-cxo","tag-data","tag-exploitation","tag-gestion","tag-ia","tag-intelligence-artificielle","tag-relation-client","tag-travail"],"acf":[],"yoast_head":"\nL\u2019hybridation entre l'humain et le digital : le futur de la relation client<\/title>\n<meta name=\"description\" content=\"De nos jours, les clients attendent des entreprises une relation hybride entre des points de contact physiques et digitaux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miralia.ai\/fr\/blog\/relation-client\/ia-hybridation-humain-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybridation : le mix parfait entre des interactions physiques et digitales\" \/>\n<meta property=\"og:description\" content=\"La relation client du futur repose sur l'hybridation entre l\u2019humain et le digital. 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