{"id":9559,"date":"2021-11-12T11:50:00","date_gmt":"2021-11-12T10:50:00","guid":{"rendered":"https:\/\/golem.ai\/?p=9559"},"modified":"2022-04-22T11:33:20","modified_gmt":"2022-04-22T09:33:20","slug":"ia-secteur-banque-usages","status":"publish","type":"post","link":"https:\/\/miralia.ai\/en\/blog\/relation-client\/ia-secteur-banque-usages","title":{"rendered":"4 usages possibles de l’IA dans le secteur bancaire"},"content":{"rendered":"

Les analystes et les experts estiment que l’IA permettra au secteur bancaire d’\u00e9conomiser environ 1 000 milliards de dollars d’ici 2030*. Dans un monde en constante \u00e9volution, le secteur bancaire doit faire face \u00e0 de nombreux d\u00e9fis : nouvelles lois en vigueur, menace concernant la s\u00e9curit\u00e9, exp\u00e9rience client\u2026 Ainsi, l\u2019enjeu du secteur bancaire est de s\u2019adapter et de repenser son mod\u00e8le de fonctionnement. D\u00e9couvrez comment l\u2019IA permet de r\u00e9pondre aux nouvelles attentes relationnelles des clients, de r\u00e9inventer le m\u00e9tier de conseiller et de trouver de nouveaux relais de croissance. <\/em><\/strong><\/h3>\n\n\n\n

R\u00e9duction des risques de s\u00e9curit\u00e9 <\/strong><\/h3>\n\n\n\n

Avec la digitalisation des services bancaires, la s\u00e9curit\u00e9 et la protection des donn\u00e9es<\/strong> des clients constituent un enjeu primordial pour le secteur. En r\u00e9ponse, l\u2019IA est une technologie qui permet de r\u00e9duire consid\u00e9rablement les risques d\u2019erreurs tout en permettant aux banques de prendre des d\u00e9cisions plus rapidement<\/strong>. Bloquer un virement frauduleux, v\u00e9rifier un taux de change ou approuver une transaction par carte de cr\u00e9dit en tr\u00e8s peu de temps, sont autant de possibilit\u00e9s qu\u2019offre l\u2019IA. <\/p>\n\n\n\n

Am\u00e9lioration de la relation client <\/strong><\/h3>\n\n\n\n

Les technologies d’analyse du langage naturel<\/strong> (NLP) permettent un gain de temps et de productivit\u00e9 consid\u00e9rable. On estime que L\u2019IA permettrait de r\u00e9duire de plus de 30% le temps consacr\u00e9 pour le traitement des mails, gr\u00e2ce \u00e0 une gestion automatis\u00e9e<\/strong><\/a> des flux de messages<\/strong><\/a>. <\/p>\n\n\n\n

Les t\u00e2ches \u00e0 faibles valeurs ajout\u00e9es et r\u00e9p\u00e9titives sont automatis\u00e9es, ce qui permet au conseiller bancaire de se concentrer sur un service orient\u00e9 vers l\u2019action pour le client<\/strong>. C’est d’ailleurs souvent un gain de temps<\/strong> consid\u00e9rable pour se concentrer sur des dossiers sensibles comme des r\u00e9clamations. \u00c0 titre d\u2019exemple, la banque am\u00e9ricaine JPMorgan Chase utilise une IA qui \u00ab\u00a0lui \u00e0 permis d’\u00e9conomiser plus de 360 000 heures de travail gr\u00e2ce \u00e0 des robots capables d’analyser les contrats avec une efficacit\u00e9 sans pr\u00e9c\u00e9dent.<\/em>\"\u00a0<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Augmentation de la productivit\u00e9  <\/strong><\/h3>\n\n\n\n

En impl\u00e9mentant de l\u2019IA dans leur syst\u00e8me, de nombreuses banques ont pu constater une augmentation du taux de productivit\u00e9<\/strong>. Les technologies telles que le RPA<\/strong> (Robotic Process Automation) permettent d\u2019automatiser les t\u00e2ches \u00e0 faible valeur ajout\u00e9e et apportent une r\u00e9ponse 24\/24 7j\/7 aux clients. N\u00e9anmoins la complexit\u00e9 r\u00e9side dans la d\u00e9tection de l’ensemble des donn\u00e9es textuelles<\/strong> des informations. C’est en ce point qu’une technologie de compr\u00e9hension du langage<\/strong><\/a> est indissociable pour traiter et cat\u00e9goriser l’ensemble des datas.<\/p>\n\n\n\n

La construction de parcours clients fluides, am\u00e8ne celui-ci \u00e0 devenir acteur du processus au m\u00eame titre que le banquier. Cela se traduit par un gain de temps non n\u00e9gligeable que le conseiller peut mettre \u00e0 profit pour apporter un conseil de valeur aux clients<\/strong>. Vous l’aurez compris, le ROI de l’int\u00e9gration d’une solution d’IA se mesure surtout en temps, mais aussi en nombre de dossiers trait\u00e9s par jours. Int\u00e9grer des processus internes plus efficients, permet aux banques de gagner en productivit\u00e9. <\/p>\n\n\n\n

Optimisation de la performance<\/strong><\/h3>\n\n\n\n

Les nouveaux mod\u00e8les disruptifs bouleversent les modes de fonctionnement des banques traditionnelles. Par cons\u00e9quent, elles sont dans l’obligation d\u2019imaginer de nouvelles formes d\u2019acquisition client<\/strong>, et de lutter activement contre l\u2019attrition client. Apr\u00e8s une mode des chatbots d\u00e9ceptive, le traitement de requ\u00eates des emails, sms, r\u00e9seaux sociaux sont autant de signaux faibles et\/ou forts qui nourrissent la connaissance client. C’est un moyen par exemple de valider rapidement l’onbording d’un nouveau client (KYC pour la relation client<\/strong><\/a>).<\/p>\n\n\n\n

Selon les banques, le processus de KYC \u00ab\u00a0Know Your Customer\u00a0\u00bb peut r\u00e9duire le d\u00e9lai d’ex\u00e9cution de 90% et les co\u00fbts d’embarquement de 70%<\/strong>**. De ce fait, l\u2019IA permet d\u2019avoir une bonne connaissance de ses clients, ce qui se traduit par une r\u00e9duction des co\u00fbts, l’acc\u00e9l\u00e9ration de la prise de d\u00e9cision<\/strong> et de diminution de la complexit\u00e9 des syst\u00e8mes en traitant les donn\u00e9es plus rapidement qu’auparavant.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Une question concernant la gestion de la relation client<\/strong><\/a> ou la compliance<\/a><\/strong> gr\u00e2ce \u00e0 l’intelligence artificielle ? D\u00e9couvrez nos solutions de traitement de donn\u00e9es DocuChecker<\/strong><\/a> and InboxCare<\/strong><\/a>. N\u2019h\u00e9sitez pas \u00e0 contacter nos \u00e9quipes<\/a><\/strong> si vous avez la moindre question, elles se feront un plaisir de vous r\u00e9pondre !<\/p>\n\n\n\n

*https:\/\/thefinancialbrand.com\/72653\/artificial-intelligence-trends-banking-industry\/
<\/a>**https:\/\/www.forbes.com\/sites\/tomgroenfeldt\/2018\/12\/03\/reducing-kyc-costs-with-digital-and-artificial-intelligence\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e9curit\u00e9 des donn\u00e9es, gestion simplifi\u00e9e de la relation client, gains de productivit\u00e9\u2026 Retour sur les impacts de l\u2019IA au sein des banques.<\/p>","protected":false},"author":10,"featured_media":9565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68,111],"tags":[],"class_list":["post-9559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-relation-client"],"acf":[],"yoast_head":"\n4 usages possibles de l'IA dans le secteur bancaire<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l\u2019IA facilite la transition digitale des banques et ses diff\u00e9rents cas d\u2019usage sp\u00e9cifiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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