{"id":7812,"date":"2018-11-20T11:30:07","date_gmt":"2018-11-20T10:30:07","guid":{"rendered":"https:\/\/golem.ai\/blog\/marketing-ia-livre-blanc\/"},"modified":"2022-04-22T14:03:51","modified_gmt":"2022-04-22T12:03:51","slug":"marketing-ia-livre-blanc","status":"publish","type":"post","link":"https:\/\/miralia.ai\/en\/blog\/marketing-ia-livre-blanc","title":{"rendered":"Livre blanc IA &#038; Marketing"},"content":{"rendered":"<h2 dir=\"ltr\"><span style=\"color: #8f3b44;\">L&rsquo;Intelligence Artificielle est un sujet qui tient une place de plus en plus importante au sein des entreprises, notamment aupr\u00e8s des professionnels du marketing. <\/span><\/h2>\n<p dir=\"ltr\">Mais o\u00f9 en est-on concr\u00e8tement ? Les marketeurs sont-ils \u00e0 l&rsquo;aise avec l&rsquo;IA ?&nbsp;Du chatbot aux objets connect\u00e9s quelles solutions sont d\u00e9j\u00e0 ou vont \u00eatre impl\u00e9ment\u00e9es ? Quels sont les objectifs d&rsquo;adoption de l&rsquo;IA ? Quels sont les b\u00e9n\u00e9fices et les freins \u00e0 son d\u00e9veloppement ?<\/p>\n<p dir=\"ltr\">Afin d\u2019en savoir plus, nous avons interrog\u00e9 pr\u00e8s de 110 marketeurs pour comprendre les enjeux que l&rsquo;IA repr\u00e9sente au sein de leur entreprise&nbsp;et les impacts techniques et humains.&nbsp;L\u2019ensemble des r\u00e9ponses nous a permis&nbsp;d\u2019\u00e9tablir un \u00e9tat des lieux complet de l\u2019Intelligence Artificielle dans ce secteur. Connaissances technologiques, investissements financiers, solutions privil\u00e9gi\u00e9es\u2026 les sujets abord\u00e9s sont nombreux et vous apporterons quelques \u00e9l\u00e9ments de r\u00e9ponse aux questions qui font d\u00e9bat&nbsp;dans l&rsquo;actualit\u00e9.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/golem.ai\/fr\/ressources\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12234 aligncenter\" src=\"https:\/\/golem-ai-website-wordpress-prod.s3.fr-par.scw.cloud\/wp-content\/uploads\/2022\/03\/26173514\/Contenus.png\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/golem-ai-website-wordpress-prod.s3.fr-par.scw.cloud\/wp-content\/uploads\/2022\/03\/26173514\/Contenus-300x169.png 300w, https:\/\/golem-ai-website-wordpress-prod.s3.fr-par.scw.cloud\/wp-content\/uploads\/2022\/03\/26173514\/Contenus-768x432.png 768w, https:\/\/golem-ai-website-wordpress-prod.s3.fr-par.scw.cloud\/wp-content\/uploads\/2022\/03\/26173514\/Contenus-18x10.png 18w, https:\/\/golem-ai-website-wordpress-prod.s3.fr-par.scw.cloud\/wp-content\/uploads\/2022\/03\/26173514\/Contenus.png 960w\" alt=\"\" width=\"480\" height=\"270\"><\/a><\/p>\n<p>Retrouvez l\u2019ensemble de nos contenus Webinars et Livre Blancs, en consultant directement nos pages&nbsp;<strong><a href=\"https:\/\/golem.ai\/fr\/ressources\/\">resources<\/a><\/strong> ci-dessous !<\/p>\n<p dir=\"ltr\">L&rsquo;\u00e9quipe Golem.ai<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Nous avons r\u00e9alis\u00e9 une \u00e9tude aupr\u00e8s des responsables marketing permettant de dresser un \u00e9tat des lieux de l\u2019int\u00e9gration de l\u2019IA au sein des entreprises. D\u00e9couvrez les r\u00e9sultats dans notre livre blanc d\u00e8s \u00e0 pr\u00e9sent.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>","protected":false},"author":1,"featured_media":8867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-7812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livre blanc IA &amp; Marketing<\/title>\n<meta name=\"description\" content=\"Intelligence artificielle : quels enjeux pour les professionnels du marketing et de la communication ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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