{"id":7716,"date":"2020-05-22T07:20:23","date_gmt":"2020-05-22T05:20:23","guid":{"rendered":"https:\/\/golem.ai\/blog\/identite-visuelle\/"},"modified":"2022-04-22T12:10:47","modified_gmt":"2022-04-22T10:10:47","slug":"identite-visuelle","status":"publish","type":"post","link":"https:\/\/miralia.ai\/en\/blog\/identite-visuelle","title":{"rendered":"Nous mettons \u00e0 jour notre identit\u00e9 visuelle"},"content":{"rendered":"

Depuis le d\u00e9but de l\u2019aventure, quatre ann\u00e9es se sont d\u00e9j\u00e0 \u00e9coul\u00e9es. C\u2019est \u00e0 la fois beaucoup et trop peu dans l\u2019histoire d\u2019une startup. L\u2019\u00e9quipe s’est \u00e9toff\u00e9e, quelques d\u00e9m\u00e9nagements se sont succ\u00e9d\u00e9, avec son lot de souvenirs et de bons moments autour de teambulding d\u00e9jant\u00e9s en laser game, et de d\u00e9bats philosophiques sur le langage et l\u2019intelligence artificielle. C\u2019est ainsi qu\u2019est venu le temps de retranscrire notre vision des d\u00e9buts en ajoutant une touche de modernit\u00e9 \u00e0 notre marque, et donc de faire \u00e9voluer notre identit\u00e9 graphique.<\/h3>\n

Une histoire forte pour un futur innovant<\/h2>\n

Cr\u00e9er une nouvelle identit\u00e9 graphique ? En fait oui et non. D\u00e8s le d\u00e9but de l\u2019histoire de notre marque, nous attachions d\u00e9j\u00e0 beaucoup d\u2019importance au sens que nous donnions \u00e0 nos actions<\/strong>, avec int\u00e9r\u00eats tout particulier pour les mythes et l\u00e9gendes. Le Golem \u00e9tait le personnage parfait<\/strong> pour repr\u00e9senter notre \u00e9quipe et notre technologie. Dans la litt\u00e9rature, c\u2019\u00e9tait la premi\u00e8re intelligence artificielle, un \u00eatre d\u2019argile, qui s\u2019animait pour aider son cr\u00e9ateur dans les t\u00e2ches p\u00e9nibles.
\nLe lien avec le langage \u00e9tait fort<\/strong>, puisque dans le mythe il prenait vie d\u00e8s lors qu\u2019on inscrivait \u201cEmet\u201d (v\u00e9rit\u00e9 en H\u00e9breux) sur son torse, et se d\u00e9sactivait lors du retrait du E donnant \u201cMet\u201d (mort en H\u00e9breux). Pour d\u00e9couvrir toute l\u2019histoire c\u2019est dans this article<\/span><\/a><\/strong>.<\/p>\n

\"\"<\/p>\n

Nous souhaitions donc conserver cette histoire, nous repr\u00e9sentant parfaitement. Il appara\u00eet qu\u2019elle \u00e9voque aussi notre vision : garder le contr\u00f4le de ce que nous fa\u00e7onnons<\/strong>.
\nPour autant, notre intelligence artificielle c\u2019est perfectionn\u00e9e, de nouveaux produits sont apparus, et notre discours a \u00e9volu\u00e9 afin de vulgariser la compr\u00e9hension technologique de l\u2019IA, avec p\u00e9dagogie. Notre baseline \u201csimplifier le travail\u201d<\/strong> se devait d\u2019exister \u00e9galement dans notre image de marque !
\n\u00c9thique, transparence, contr\u00f4le par le langage sont ainsi des notions qui nous d\u00e9finissent de mani\u00e8re immuable.<\/p>\n

\"\"<\/a><\/p>\n

\u00catre diff\u00e9renciant et tendance, un sacr\u00e9 paradoxe<\/h2>\n

Les tendances graphiques \u00e9voluent tr\u00e8s rapidement, ultra minimalisme, flat design, animations en 3D\u2026 le rythme peut \u00eatre difficile \u00e0 suivre. C\u2019est pourquoi notre Product Designeuse Virginie Haeflinger<\/strong>, experte en tendances UX (User experience) et UI (User interface) a pu apporter la touche d\u2019innovation souhait\u00e9e rapidement au graphisme de notre marque.
\nVous l\u2019avez compris, nous souhaitions garder le nom Golem.ai et la notori\u00e9t\u00e9 acquise autour du wording<\/strong> et de la forme tout en rendant le logo plus moderne. L\u2019effet \u201cpierre\u201d ou \u201crune\u201d faisait sens au vu de l\u2019histoire du golem, pour autant son format actuel \u00e9tait d\u00e9j\u00e0 assez \u00e9vocateur.<\/p>\n

\"\"
\nLes premiers tests autour de l\u2019\u00e9volution du logo*<\/em><\/p>\n

En termes de colorim\u00e9trie, nous souhaitions conserver un rapport tr\u00e8s fort avec un type d\u2019\u00e9l\u00e9ment : la terre.<\/strong> C\u2019est ce qui permet de fa\u00e7onner les Golem dans l\u2019histoire du mythe. De plus, l\u2019orange et le rouge restent \u00e9vocateurs de chaleur et d\u2019\u00e9nergie, ce qui repr\u00e9sente le noyau de notre technologie : l\u2019intelligence artificielle.<\/p>\n

\"\"
\nLe choix final colorim\u00e9trique*<\/em><\/p>\n

Enfin, pour parfaire cette touche de modernit\u00e9, notre typographie est elle aussi modifi\u00e9e. Le \u201cPoppins\u201d nous offre de nouvelles possibilit\u00e9s<\/strong> pour dissocier titres et descriptions, dans un graphisme plus \u00e9pur\u00e9, sans empattements, et facilement lisible.<\/p>\n

\"\"
\nExemple de l\u2019application de la nouvelle typographie Poppins*<\/em><\/p>\n

Comme un vent de nouveaut\u00e9s<\/h2>\n

Dans notre conqu\u00eate de nouveaux march\u00e9s<\/strong>, nous nous devions de mettre en exergue nos nouveaux produits sur notre site pour clarifier les besoins auxquels nous r\u00e9pondons. Il ne manquait qu\u2019une chose, un logo appropri\u00e9 pour chacun d\u2019entre eux !<\/p>\n

\"\"
\nLes logos de nos quatres produits*<\/em><\/p>\n

Fin pr\u00eats pour 2020, nous continuons notre recrutement, la recherche de nouveaux partenaires et clients, mais surtout nous innovons pour atteindre une vision qui perdure depuis la cr\u00e9ation de Golem.ai : mettre l\u2019intelligence artificielle au service de l\u2019humain<\/strong> avec \u00e9thique et transparence.
\nMerci \u00e0 tous ceux qui nous soutiennent depuis le d\u00e9but, sans votre aide nous n\u2019aurions pas la voix que nous avons aujourd\u2019hui, ni l\u2019\u00e9nergie qui anime depuis plusieurs ann\u00e9es toute l\u2019\u00e9quipe pour repenser le monde avec de nouveaux usages<\/strong>.<\/p>\n

Toute l\u2019\u00e9quipe Golem.ai<\/p>\n

PS : si vous souhaitez t\u00e9l\u00e9charger notre nouveau logo, retrouvez-le sur notre Communication Kit<\/span><\/a><\/strong> !<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez les d\u00e9tails des changements graphiques apport\u00e9s \u00e0 notre marque<\/p>","protected":false},"author":1,"featured_media":7718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-7716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nLa nouvelle charte graphique de Golem.ai<\/title>\n<meta name=\"description\" content=\"Logo, typographie, colorim\u00e9trie, la marque Golem.ai fait peau neuve\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miralia.ai\/en\/blog\/identite-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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