{"id":14036,"date":"2022-05-19T12:14:56","date_gmt":"2022-05-19T10:14:56","guid":{"rendered":"https:\/\/golem.ai\/?p=14036"},"modified":"2026-02-17T16:54:26","modified_gmt":"2026-02-17T15:54:26","slug":"interview-partenaire-megdigital","status":"publish","type":"post","link":"https:\/\/miralia.ai\/en\/blog\/interview-partenaire-megdigital","title":{"rendered":"Interview partenaire : MEG Digital rejoint l\u2019\u00e9cosyst\u00e8me Miralia"},"content":{"rendered":"

Miralia est fier d\u2019annoncer la signature d\u2019un nouveau partenariat avec MEG Digital<\/a><\/strong> ! Cr\u00e9\u00e9e en 2005, MEG Digital est une ESN sp\u00e9cialis\u00e9e dans la transformation digitale qui accompagne les entreprises dans leur conduite du changement. Elle propose des services et solutions permettant de communiquer \u00e0 grande \u00e9chelle de mani\u00e8re personnalis\u00e9e et efficiente, \u00e0 travers tous les canaux de communication (papier, digital ou vocal). L\u2019ambition commune d\u2019occuper une place significative sur le march\u00e9 de l\u2019IA et la compl\u00e9mentarit\u00e9 des offres entre Miralia et MEGDigital ont naturellement abouti sur un partenariat qui semble extr\u00eamement prometteur. D\u00e9couvrez sans plus attendre, notre \u00e9change avec Fr\u00e9d\u00e9ric Juppet, Directeur G\u00e9n\u00e9ral Adjoint chez MEG Digital dans cet interview partenaire !<\/em><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Bruno Laborie : Pour vous \u00e0 quels cas d\u2019usages, l\u2019IA peut-elle r\u00e9pondre ?<\/h2>\n\n\n\n

Fr\u00e9d\u00e9ric Juppet : Chez MEG Digital, nous identifions deux grandes typologies d’usages pour lesquels l’IA constitue une innovation impactante et concr\u00e8te :<\/p>\n\n\n\n

Am\u00e9lioration de la customer relationships<\/strong> : dans un contexte d’infob\u00e9sit\u00e9<\/strong> et d’attente d’instantan\u00e9it\u00e9 des consommateurs, les entreprises doivent g\u00e9rer \u00e0 la fois une information surabondante et avoir la capacit\u00e9 de r\u00e9pondre quasi-instantan\u00e9ment \u00e0 toute sollicitation ou demande des clients. Des clients qui sont de plus en plus exigeants et habitu\u00e9s \u00e0 g\u00e9rer leur vie en temps r\u00e9el avec leurs smartphones.<\/p>\n\n\n\n

Am\u00e9lioration de l’efficacit\u00e9 op\u00e9rationnelle des entreprises : corollaire de cette exigence de r\u00e9activit\u00e9, les entreprises doivent automatiser leurs processus pour \u00eatre en capacit\u00e9, \u00e0 iso-effectifs, de pouvoir traiter plus de demandes<\/strong> et confier des t\u00e2ches \u00e0 haute valeur ajout\u00e9e \u00e0 leurs collaborateurs. Pour ces cas d’usages, on combine d’ailleurs tr\u00e8s souvent IA et RPA (Robotic Process Automation).<\/p>\n\n\n\n

Dans ces deux cas d’usage, l’IA permet d’am\u00e9liorer tr\u00e8s significativement l’efficacit\u00e9 des dispositifs d\u00e9ploy\u00e9s en entreprises, que ce soit des plateformes de gestion de la relation client ou d’automatisation des processus.<\/p>\n\n\n\n

Retrouvez notre webinar disponible en replay<\/a> <\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bruno Laborie : Quels cas d\u2019usage avez-vous identifi\u00e9s chez vos clients auxquels l\u2019IA pourrait r\u00e9pondre ?<\/h2>\n\n\n\n

Fr\u00e9d\u00e9ric Juppet : Chez nos clients, les deux principaux centres d’int\u00e9r\u00eat autour de l’IA se portent sur les cas d’usages suivants :<\/p>\n\n\n\n

La personnalisation des interactions client et plus pr\u00e9cis\u00e9ment les communications client de type emails<\/strong>, devis, relance. Les entreprises ont investi massivement dans des plateformes de diffusion multicanale qui permettent de personnaliser \u00e0 grande \u00e9chelle les messages envoy\u00e9s aux clients en fonction de leurs pr\u00e9f\u00e9rences (email, sms, papier etc.). Ces plateformes permettent de d\u00e9finir des contenus qui seront int\u00e9gr\u00e9s aux communications sortantes en fonction de r\u00e8gles et sc\u00e9narios d\u00e9finis a priori. Le recours \u00e0 l’IA, en compl\u00e9ment de ces plateformes permet de de g\u00e9rer en temps r\u00e9el, dynamiquement et \u00ab\u00a0automatiquement\u00a0\u00bb cette personnalisation.<\/p>\n\n\n\n

Dans le domaine de la bancassurance<\/strong>, certains processus m\u00e9tiers sont li\u00e9s \u00e0 des contraintes r\u00e9glementaires fortes, comme les enjeux autour du KYC<\/strong>. Pour les activations de contrats et services (type pr\u00eats immobiliers, contrats d’assurance etc.), le recours \u00e0 l’IA permet de g\u00e9rer efficacement l’int\u00e9gralit\u00e9 du processus gr\u00e2ce \u00e0 l’analyse intelligente des pi\u00e8ces constitutives d’un dossier.<\/p>\n\n\n\n

Ces deux exemples sont les plus significatifs. Nous avons \u00e9galement quelques initiatives clients en mati\u00e8re de \u00ab\u00a0Text2Speech\u00a0\u00bb sur les centres d’appels<\/strong>. C’est-\u00e0-dire, le recours \u00e0 une IA qui traduit \u00e0 la vol\u00e9e le contenu d’un \u00e9change t\u00e9l\u00e9phonique, l’interpr\u00e8te et pr\u00e9conise au charg\u00e9 de client\u00e8le des r\u00e9ponses appropri\u00e9es. Citons enfin de nombreux projets de chatbots<\/strong> (ou assistants virtuels) dont l’IA est un \u00e9l\u00e9ment essentiel.<\/p>\n\n\n\n

Bruno Laborie : Qu\u2019attendez vous du partenariat avec Miralia ?<\/h2>\n\n\n\n

Fr\u00e9d\u00e9ric Juppet : Notre ambition est de nous positionner de mani\u00e8re significative sur ce march\u00e9 encore \u00ab\u00a0jeune\u00a0\u00bb et \u00e0 fort potentiel. Deux \u00e9l\u00e9ments motivent ce partenariat fort entre Miralia et MEG Digital. L’originalit\u00e9 et le caract\u00e8re disruptif de la technologie<\/strong> Miralia et plus globalement la vision port\u00e9e par Thomas Solignac<\/strong> et son \u00e9quipe d’une part. D’autre part, la compl\u00e9mentarit\u00e9 de nos savoir-faire et expertises qui nous permettent de proposer de solutions \u00ab\u00a0cl\u00e9-en-main\u00a0\u00bb aux clients : d\u00e8s les phases en amont, afin d’aider les organisations \u00e0 \u00ab\u00a0maturer\u00a0\u00bb sur ces sujets jusqu’\u00e0 la maintenance de p\u00e9rim\u00e8tres applicatifs en passant par le d\u00e9veloppement et l’int\u00e9gration de solutions sur-mesure adapt\u00e9es.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Vous souhaitez en savoir plus sur l\u2019IA d\u00e9velopp\u00e9e par Miralia ? N\u2019h\u00e9sitez pas \u00e0 consulter directement notre page produit InboxCare<\/a><\/strong> !<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment ce partenariat permet de d\u00e9velopper sa relation client avec l’IA dans une interview et un webinar avec Fr\u00e9d\u00e9ric Juppet et Bruno Laborie.<\/p>","protected":false},"author":10,"featured_media":14047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68,138,111],"tags":[77,91,101,88,90,89,76,75,80,78],"class_list":["post-14036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-partenaire","category-relation-client","tag-ai","tag-cdo","tag-cxo","tag-data","tag-exploitation","tag-gestion","tag-ia","tag-intelligence-artificielle","tag-relation-client","tag-travail"],"acf":[],"yoast_head":"\nInterview partenaire : MEG Digital rejoint l\u2019\u00e9cosyst\u00e8me Miralia<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ce partenariat permet de 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