With Miralia, Weber automates the processing of its customer orders
30 000
Messages processed per year
99%
Emails processed
2
Languages covered (French, German)
Weber Industries is a family-owned company with over 100 years of expertise in the manufacturing and distribution of furniture. A long-standing player serving major retail chains, the company has progressively become a specialist in remote and online furniture sales, as well as a trusted partner of leading retail brands.
Retail and E-commerce
500+
2025
Challenge
As an industrial manufacturer and distributor, Weber Industries manages a high daily volume of emails related to orders, deliveries, and customer requests. Each message previously had to be manually analyzed to understand its content, route it to the appropriate contact, and provide a suitable response.
This continuous flow—sometimes written in multiple languages—represented a significant workload for teams. Weber therefore needed to:
- Reduce the time required to analyze incoming requests
- Structure the sorting and classification of multilingual emails
- Improve the distribution and processing of messages to streamline internal communication and customer relations
Why Miralia?
With Miralia, Weber Industries automated several key steps in handling customer requests:
- Incoming emails and their attachments are automatically categorized and routed to the appropriate departments
- Messages are processed seamlessly in French and German
These automations enabled teams to save time on message sorting and to better structure and distribute incoming requests.
Solution
Weber chose the Miralia AI to automatically categorize messages related to deliveries and instantly identify the reason for each request.
The solution processes messages in both French and German, ensuring accurate and fluid understanding in a multilingual environment. Each email is then routed to the relevant workflow or department, ensuring fast and consistent processing.
Key figures:
- 30,000 messages processed per year
- 9 email categories and 1 attachment category automatically recognized
- Bilingual processing (French and German)
- Instant identification of the main request, delivering significant time savings
Impact
The implementation of the Miralia solution generated tangible benefits for Weber Industries’ teams:
- Significant time savings in email sorting and management, through automated analysis and categorization
- Improved structuring and distribution of requests, enabling faster and more consistent processing across departments
- Smooth handling of multilingual exchanges, facilitating communication with international customers and partners
Together, these improvements allowed Weber Industries to optimize internal processes, enhance team responsiveness, and sustainably improve customer service quality.
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